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Social media

  • Researching the level of understanding and use of social media tools in your own company
  • Providing a competitive analysis
  • Creating a strategy to use social media tools for existing objectives – ie, no new initiatives until a mature stage of use
  • Creating and empowering ambassadors – develop a strategy for key staff members to spread news
  • Developing and communicating policy and guidelines
  • Connecting staff within the firewall using social media tools
  • Curating and disseminating externally sent information internally
  • Establishing a process and response team for ongoing use of tools, especially during marketing campaigns or crisis situations
 
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Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause, of fear. Perhaps the action you take will be successful; perhaps different action or adjustments will have to follow. But any action is better than no action at all.

- Norman Vincent Peale -


Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

- Marshall McLuhan -