- Researching the level of understanding and use of social media tools in your own company
- Providing a competitive analysis
- Creating a strategy to use social media tools for existing objectives – ie, no new initiatives until a mature stage of use
- Creating and empowering ambassadors – develop a strategy for key staff members to spread news
- Developing and communicating policy and guidelines
- Connecting staff within the firewall using social media tools
- Curating and disseminating externally sent information internally
- Establishing a process and response team for ongoing use of tools, especially during marketing campaigns or crisis situations
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The path to success is to take massive, determined action.
- Anthony Robbins -
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
- Frank Luntz -