- Researching the level of understanding and use of social media tools in your own company
- Providing a competitive analysis
- Creating a strategy to use social media tools for existing objectives – ie, no new initiatives until a mature stage of use
- Creating and empowering ambassadors – develop a strategy for key staff members to spread news
- Developing and communicating policy and guidelines
- Connecting staff within the firewall using social media tools
- Curating and disseminating externally sent information internally
- Establishing a process and response team for ongoing use of tools, especially during marketing campaigns or crisis situations
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Don't be too timid and squeamish about your actions. All life is an experiment.
- Ralph Waldo Emerson -
If we ever start communicating with living creatures from other planets, the number one priority is, how are you going to communicate information? Even between different cultures here on Earth, you get into communication problems.
- Story Musgrave -