- Researching the level of understanding and use of social media tools in your own company
- Providing a competitive analysis
- Creating a strategy to use social media tools for existing objectives – ie, no new initiatives until a mature stage of use
- Creating and empowering ambassadors – develop a strategy for key staff members to spread news
- Developing and communicating policy and guidelines
- Connecting staff within the firewall using social media tools
- Curating and disseminating externally sent information internally
- Establishing a process and response team for ongoing use of tools, especially during marketing campaigns or crisis situations
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Action may not always bring happiness; but there is no happiness without action.
- Benjamin Disraeli -
I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in.
- Bill Gates -