- Researching the level of understanding and use of social media tools in your own company
- Providing a competitive analysis
- Creating a strategy to use social media tools for existing objectives – ie, no new initiatives until a mature stage of use
- Creating and empowering ambassadors – develop a strategy for key staff members to spread news
- Developing and communicating policy and guidelines
- Connecting staff within the firewall using social media tools
- Curating and disseminating externally sent information internally
- Establishing a process and response team for ongoing use of tools, especially during marketing campaigns or crisis situations
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We all find ourselves in situations that at times seem hopeless. And, we all have the choice to do nothing or take action.
- Catherine Pulsifer -
It is quite an illusion to imagine that one adjusts to reality essentially without the use of language and that language is merely an incidental means of solving specific problems of communication or reflection.
- Edward Sapir -