- Researching the level of understanding and use of social media tools in your own company
- Providing a competitive analysis
- Creating a strategy to use social media tools for existing objectives – ie, no new initiatives until a mature stage of use
- Creating and empowering ambassadors – develop a strategy for key staff members to spread news
- Developing and communicating policy and guidelines
- Connecting staff within the firewall using social media tools
- Curating and disseminating externally sent information internally
- Establishing a process and response team for ongoing use of tools, especially during marketing campaigns or crisis situations
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There are costs and risks to a program of action, but they are far less than the long-range risks and costs of comfortable inaction.
- John F. Kennedy -
I shall suggest, on the contrary, that all communication relies, to a noticeable extent on evoking knowledge that we cannot tell, and that all our knowledge of mental processes, like feelings or conscious intellectual activities, is based on a knowledge which we cannot tell.
- Michael Polanyi -