lamp-bovenkant-optimized-flat

MP9004330571-1150

Why is the company called madison ifm?

 

The letters ifm stand for information flow management, madison’s take on how communications, knowledge management and change should work in large organisations.

To refer to internal messaging as communications is too simplistic and does not take into account the importance of the global network effect, of the influence of matrixed layers of management or of the power of collaboration.

Strategic internal communications relies on the above factors for its success – simply developing communications collateral and sending them out does not achieve the desired effects.

Information flow management in this context focuses on understanding stakeholders, listening for feedback and using techniques other than conventional communications collateral. The name is not copyrighted to Madison and is commonly used by management consultants for process engineering, but as far as I know, attaching the concept to internal communications in this manner is unique to how we operate.

global network paid photo

 
AddThis Social Bookmark Button

Latest News

Call Me Back...

call-me-back-flat

linkedin twitter facebook

 

Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause, of fear. Perhaps the action you take will be successful; perhaps different action or adjustments will have to follow. But any action is better than no action at all.

- Norman Vincent Peale -


I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

- Frank Luntz -